Brand foundations for solo businesses

One logo. A whole brand system.

Turn the logo you already have into a polished color system, font pairing, usage guide, and matching social templates—ready within 24 hours.

One-time purchase. No subscription. Delivered as a PDF and editable template file.

Baseplate hero

24 hours

Logo to system

What to expect

Clear choices, made by a real design eye.

No guesswork

Every color, typeface, and rule is selected to work with your existing logo—not pulled from a generic theme.

No upsell maze

You see the full scope and one-time price before you begin. Your final files are yours to keep and edit.

The complete foundation

Everything after the logo, decided.

Baseplate closes the gap between having a mark and looking like an established business everywhere you show up.

Compare packages →
01Color

A palette with a job for every color

Primary, secondary, and neutral colors with hex and RGB values, plus plain instructions for backgrounds, text, buttons, and accents.

02 / TYPE

Distinctly yours.

Easy to read everywhere.

Two curated heading-and-body pairings, complete with free Google Font links and a practical type hierarchy.

03 / RULES

Use it right.

Logo spacing, safe backgrounds, sizing, and clear misuse examples prevent small inconsistencies from piling up.

04 / TEMPLATES

Ready for the next post.

Start with six coordinated social templates plus profile and banner artwork. Choose Plus when you need a broader launch kit across social, email, and print.

Simple pricing

Pay once. Look consistent from here on.

Core

$39one time

The essential system for a logo that needs structure.

  • Complete color system with usage guidance
  • Two curated font pairings
  • Logo do’s, don’ts, spacing, and backgrounds
  • Six social templates plus profile and banner
  • PDF guide and editable template file
Choose Core
Best for launch

Plus

$89one time

A fuller toolkit for businesses ready to show up across every customer touchpoint.

Everything in Core

15 coordinated social templates

Branded email header

Editable business card design

PDF guide and editable source files

Delivered within 24 hours

Choose Plus

Checking current availability…

Stop improvising your brand

Stop looking like you started yesterday.

Send the logo you already have. Baseplate will turn it into a coherent system you can use with confidence by tomorrow.

Start with Baseplate